How it All Started

Saveful is part of social enterprise, Thankful, a movement that is using gratitude as a force for good to combat some of the biggest challenges the world is facing; the climate crisis, food insecurity, gender inequality, poverty, and societal injustice.

They partner with brands and organisations who are committed to creating positive social impact, co-creating products with purpose. When people purchase Thankful co-branded products, they are reminded to recognise their Thankful moments whilst also helping to create Thankful moment for others.

CEO Kim McDonnell and COO Mike Chuter are dedicated to unifying influencers, thought leaders, brands, and organisations to tackle the world's most pressing social issues, including climate crisis, food insecurity, gender inequality, poverty and social injustice.

By bringing philanthropy and business together, Thankful can help drive positive, sustainable and scalable impact - both nationally and across the globe.

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